by Peter Lijnse | Sep 12, 2025 | BRM, BRM Cafe, Business Relationship Management, Business Relationship Manager
Every leader knows that results depend on more than just strategy and execution—they also rely on relationships. Yet many leaders eventually hit a wall. You may find yourself asking: Why aren’t my partnerships as effective as they could be? Why does collaboration...
by Peter Lijnse | Feb 24, 2025 | BRM, BRM Cafe, Business Relationship Management, Business Relationship Manager
A Path to Collaborative Success Organizations often establish Business Relationship Management (BRM) teams to drive collaboration, align strategic goals, and deliver tangible value. Yet, despite the potential of BRM to transform how departmental teams work together,...
by Peter Lijnse | Jan 21, 2025 | BRM, BRM Cafe, Business Relationship Management, Business Relationship Manager
Business relationship management (BRM) is vital in organizations, driving alignment between various departments, supporting strategic initiatives, and fostering collaboration. However, while training is often available for BRM teams, it’s not enough to prepare them...
by Peter Lijnse | Sep 27, 2024 | BRM, BRM Cafe, Business Relationship Management, Business Relationship Manager, Peter Lijnse
Feeling Alone in the BRM Role? You’re Not Alone If you’ve ever felt isolated as a Business Relationship Manager (BRM), you’re not alone; many BRMs face this challenge. You might often wonder if you’re addressing your responsibilities correctly or even doubting...
by Peter Lijnse | Aug 24, 2024 | BRM, BRM Cafe, Business Relationship Management, Business Relationship Manager
Sears, Blockbuster, and Polaroid were once industry leaders, but their downfall highlights the dangers of ignoring global trends, failing to collaborate, and not listening to their audience. Sears clung to its traditional retail model, missing the e-commerce wave that...
by Peter Lijnse | Aug 21, 2023 | BRM, BRM Cafe, Business Relationship Management, Business Relationship Manager, Peter Lijnse
In the modern business landscape, effective business relationship management is crucial for an organization’s success. Business relationship management is the practice of building and maintaining strong relationships between different business units within a...