The Problem: Today’s work environment is scattered to begin with
The Importance of Business Relationship Management (BRM) Competencies
So, what are competencies? As described in the Society of Human Resources (SHRM) Body of Competency and Knowledge, “A competency is a cluster of highly interrelated attributes, including knowledge, skills, and abilities (KSAs) that give rise to the behaviors needed to perform a given job effectively.” Business relationship management leadership competencies enable leaders to build, nurture, and leverage relationships effectively, leading to a more collaborative environment.
Mastering BRM competencies is crucial because it will allow you to:
1. Build Trust and Rapport
Business relationship managers with leadership qualities understand the importance of cultivating trust and rapport in building strong partnerships. Business relationship managers who excel at this competency lead by example, communicate openly, encourage feedback, actively listen and demonstrate empathy. Building trust and rapport creates an environment of openness and collaboration, enabling teams to work towards shared goals. Such an environment fosters trust among team members, promotes idea-sharing, and encourages innovation, which is crucial for building enduring collaborative partnerships.
2. Communicate Effectively
Communication lies at the core of business relationship management. Leaders with strong communication skills effectively convey their vision, values, and goals to stakeholders. They listen actively, foster dialogue, and adapt their communication style to diverse audiences. Clear and transparent communication builds trust, aligns expectations, and strengthens partnerships.
3. Skillfully Influence and Negotiate
Business relationship managers who have mastered this leadership competency can influence and negotiate effectively. They understand others’ perspectives, identify common goals, and find mutually beneficial solutions. By leveraging their influencing skills, leaders navigate complex situations, address conflicts, and forge strong collaborative partnerships built on shared interests.
4. Foster Teamwork
Collaboration is essential for successful partnerships within an organization. Leaders with this competency create an environment that promotes collaboration and teamwork. They encourage knowledge sharing, foster respect and inclusivity, and value diverse perspectives. By championing collaboration, managers unlock the full leadership potential of their teams and drive collective success.
5. Establish Shared Goals and Alignment
Business relationship managers who have mastered this leadership skill engage stakeholders in meaningful discussions to establish shared goals and align efforts. They facilitate dialogue, encourage participation, and ensure all parties work towards a common vision. Fostering alignment lays the foundation for successful collaborative partnerships.
6. Leverage Networks and Resources
BRM leaders understand the importance of leveraging networks and resources for collaborative partnerships. They proactively identify collaboration opportunities, connect individuals and teams with complementary expertise, and facilitate resource and knowledge sharing. By leveraging leadership networking skills, they expand the organization’s capabilities and drive collaborative success.
7. Continuously Improve and Learn
The solution: Prioritize business relationship centered leadership
Lead the Pack Consulting specializes in business relationship management (BRM) leadership development. Our years of experience in Leadership Management Education, Training, Courses, Coaching and Consulting help us support business relationship management teams and provide them with the leadership skills needed to overcome their challenges. We have provided leadership coaching to business relationship managers, leaders, and teams in a variety of organizations and industries. Since 2013, we have been a registered provider of business relationship management certification workshops and coaching.
Our coaches, Elka Schrijver and Peter Lijnse, have both won the prestigious Arnie Award from the Business Relationship Management (BRM) Institute for their work to embody, enhance, and promote business relationship management knowledge throughout the global BRM community. They have been actively involved in the BRM Institute since it was founded in 2013 and have been contributing authors for several components of the BRM Body of Knowledge and certification courses. They are currently writing a series of practical, user-friendly books about mastering business relationship management leadership skills.
Lead The Pack Consulting
2023 Leadership BRM Courses