by Peter Lijnse | Sep 12, 2025 | BRM, BRM Cafe, Business Relationship Management, Business Relationship Manager
Every leader knows that results depend on more than just strategy and execution—they also rely on relationships. Yet many leaders eventually hit a wall. You may find yourself asking: Why aren’t my partnerships as effective as they could be? Why does collaboration...
by Peter Lijnse | Aug 25, 2025 | BRM, BRM Cafe
The Problem: Results Without Relationships Don’t LastIn most organizations, results are front and center—measured in reports, meetings, and reviews. But behind every success or failure lies something often overlooked: the quality of relationships. Here’s the...
by Peter Lijnse | Jul 25, 2025 | BRM, BRM Cafe
There’s a growing awareness that success isn’t measured by outputs alone; experiences also shape it. We know this when we look outward: we measure customer satisfaction scores, we track Net Promoter Scores, we study what makes people stay loyal. But too often,...
by Peter Lijnse | Jun 22, 2025 | BRM, BRM Cafe, Business Relationship Management
Change is inevitable in any organization, but some periods feel more turbulent than others. Economic pressures demand cost-cutting. A new C-level executive signals a cultural shift. Restructuring announcements ripple through teams. Strategic priorities get rewritten....
by Peter Lijnse | May 26, 2025 | BRM, BRM Cafe
In many organizations, business relationship management (BRM) leaders work alongside team managers who are hyper-focused on performance. They track metrics, dashboards are green, and they deliver reports on time. But something essential is missing—empathy. These peers...