by Peter Lijnse | Mar 21, 2025 | BRM, BRM Cafe
Leadership development programs emphasize critical skills such as communication, strategic thinking, and emotional intelligence. However, leaders often overlook one essential capability: business relationship management (BRM). While leaders train to engage...
by Peter Lijnse | Feb 24, 2025 | BRM, BRM Cafe, Business Relationship Management, Business Relationship Manager
A Path to Collaborative Success Organizations often establish Business Relationship Management (BRM) teams to drive collaboration, align strategic goals, and deliver tangible value. Yet, despite the potential of BRM to transform how departmental teams work together,...
by Peter Lijnse | Jan 21, 2025 | BRM, BRM Cafe, Business Relationship Management, Business Relationship Manager
Business relationship management (BRM) is vital in organizations, driving alignment between various departments, supporting strategic initiatives, and fostering collaboration. However, while training is often available for BRM teams, it’s not enough to prepare them...
by Peter Lijnse | Dec 11, 2024 | BRM, BRM Cafe, Business Relationship Management
As we look ahead to 2025, it’s clear that organizational success will increasingly hinge on one crucial capability: robust and strategic business relationship management (BRM). While BRM’s importance is widely recognized, many organizations still primarily see it as a...
by Peter Lijnse | Oct 24, 2024 | BRM, BRM Cafe
Business relationship managers often find themselves in a challenging position when asked to quantify the value of their contributions. Unlike roles that tie directly to revenue or clear-cut metrics, a business relationship manager’s value centers on...