Why Experience Initiatives Fail Without Business Relationship Management
There’s a growing awareness that success isn’t measured by outputs alone; experiences also shape it. We know this when we look outward: we measure customer satisfaction scores, we track Net Promoter Scores, we study what makes people stay loyal. But too often,...
Why BRMs Are Essential for Business Change Management Success
Change is inevitable in any organization, but some periods feel more turbulent than others. Economic pressures demand cost-cutting. A new C-level executive signals a cultural shift. Restructuring announcements ripple through teams. Strategic priorities get rewritten....
Empathy: The Silent Force That Makes or Breaks Business Relationships
In many organizations, business relationship management (BRM) leaders work alongside team managers who are hyper-focused on performance. They track metrics, dashboards are green, and they deliver reports on time. But something essential is missing—empathy. These peers...
How Business Relationship Management Helps Us Build on What Works
People are often drawn to what isn’t working. The friction points. The missed expectations. The endless loop of fixing and firefighting. And while it’s important to understand the challenges, constantly focusing on what’s broken can have a real impact—on your energy,...
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