by Peter Lijnse | Dec 11, 2024 | BRM, BRM Cafe, Business Relationship Management
As we look ahead to 2025, it’s clear that organizational success will increasingly hinge on one crucial capability: robust and strategic business relationship management (BRM). While BRM’s importance is widely recognized, many organizations still primarily see it as a...
by Peter Lijnse | Oct 24, 2024 | BRM, BRM Cafe
Business relationship managers often find themselves in a challenging position when asked to quantify the value of their contributions. Unlike roles that tie directly to revenue or clear-cut metrics, a business relationship manager’s value centers on...
by Peter Lijnse | Sep 27, 2024 | BRM, BRM Cafe, Business Relationship Management, Business Relationship Manager, Peter Lijnse
Feeling Alone in the BRM Role? You’re Not Alone If you’ve ever felt isolated as a Business Relationship Manager (BRM), you’re not alone; many BRMs face this challenge. You might often wonder if you’re addressing your responsibilities correctly or even doubting...
by Peter Lijnse | Aug 24, 2024 | BRM, BRM Cafe, Business Relationship Management, Business Relationship Manager
Sears, Blockbuster, and Polaroid were once industry leaders, but their downfall highlights the dangers of ignoring global trends, failing to collaborate, and not listening to their audience. Sears clung to its traditional retail model, missing the e-commerce wave that...
by Peter Lijnse | Jul 24, 2024 | BRM, BRM Cafe
The ability to foster effective relationships is paramount for any organization to be successful. Yet, many leaders and organizations need help dealing with the complexities of establishing or advancing business relationship management (BRM) capabilities. This...