People are often drawn to what isn’t working. The friction points. The missed expectations. The endless loop of fixing and firefighting. And while it’s important to understand the challenges, constantly focusing on what’s broken can have a real impact—on your energy, your relationships, and your ability to move forward.
It’s easy to feel frustrated when you’re stuck on what’s wrong, Heavy. Disconnected. Conversations become about blame rather than possibility. People start protecting their turf instead of collaborating. The problem starts to feel bigger than it is, and the solutions seem further away.
That’s why you need to flip the script.
Instead of starting with “What went wrong?”, ask: “What’s working well?”
Where have we collaborated successfully before? What are the bright spots in our relationships? Who do we trust—and why?
This flip isn’t about ignoring challenges. It’s about anchoring yourselves in strengths so you can move forward with confidence and clarity. It’s about reminding yourselves (and each other) that you already know how to succeed—because you’ve done it before.
BRM: A Practice Rooted in Possibility
Business relationship management is a skill that isn’t just about managing expectations or aligning strategy. At its heart, it’s about collaboration and building partnerships that drive results. And great partnerships are built on trust, shared purpose, and a track record of doing good things together.
BRM gives you tools to identify and amplify what’s working. It helps you:
- Reflect on successful collaborations and uncover what made them work.
- Create space for appreciative conversations—not just problem-solving ones.
- Build relationship capital by celebrating strengths and reinforcing trust.
- Move from problem-focus to opportunity-focus.
When you apply this mindset, you see our relationships—and your work—in a new light. You move from “How do we fix this?” to “How do we do more of what’s already working?”
Learning from Our Own Success Stories
Think about a time when you worked across teams, and everything just clicked. Communication flowed. You achieved something meaningful together. That success story isn’t just a nice memory—it’s a blueprint for future collaboration.
By reflecting on these moments, you discover:
- What kind of behavior leads to trust and results.
- What conditions make collaboration easier.
- How you can repeat, expand, and scale success.
It’s not about pretending everything’s perfect. It’s about learning from what you do well and using it to grow stronger relationships.
How We Can Help
If this mindset speaks to you, we can help you bring it to life. Through coaching programs tailored to BRM professionals and leaders, we focus on:
- Building relationship confidence by identifying and growing strengths.
- Creating practical ways to shift conversations from challenge to possibility.
- Developing relationship-centered strategies that deliver real value.
Whether you’re just starting your BRM journey or looking to deepen your impact, our coaching supports you in leading with strengths and impact.
- Let’s build from what’s already good.
- Let’s focus on relationships that work.
- Let’s move forward, together.
Want to explore what’s working in your organization—and how to build on it? Reach out to learn more about our coaching programs in business relationship management.
Leadership Education, BRM Training, Courses, Coaching and Consulting
Lead the Pack Consulting specializes in business relationship management (BRM) leadership development. Our years of experience in Leadership Management Education, Training, Courses, Coaching and Consulting help us support business relationship management teams and provide them with the leadership skills needed to overcome their challenges. We have provided leadership coaching to business relationship managers, leaders, and teams in a variety of organizations and industries. Since 2013, we have been a registered provider of business relationship management certification workshops and coaching.
Our coaches, Elka Schrijver and Peter Lijnse, have both won the prestigious Arnie Award from the Business Relationship Management (BRM) Institute for their work to embody, enhance, and promote business relationship management knowledge throughout the global BRM community. They have been actively involved in the BRM Institute since it was founded in 2013 and have been contributing authors for several components of the BRM Body of Knowledge and certification courses. They are currently writing a series of practical, user-friendly books about mastering business relationship management leadership skills.
Lead and Succeed!
Peter Lijnse & Elka Schrijver
Lead The Pack Consulting
2025 Leadership BRM Courses