The ability to foster effective relationships is paramount for any organization to be successful. Yet, many leaders and organizations need help dealing with the complexities of establishing or advancing business relationship management (BRM) capabilities. This struggle often stems from a need for clear direction and understanding of where to begin or how to progress effectively to enhance these critical skills. The absence of structured yet adaptable guidance can leave many feeling lost, overwhelmed, and uncertain about their next steps.
The challenges of not knowing how to advance BRM can create significant barriers. Professionals may feel disconnected, unsure of their role within the broader organizational context, or unclear on how to leverage BRM for strategic advantage. The consequences extend beyond individual frustrations, impacting the organization’s overall ability to innovate, collaborate, and drive growth.
What is needed is a solution that addresses these challenges with a flexible but structured approach, to deepen their understanding of BRM. And here it is:
Leading with Business Relationship Management
the latest book co-authored by Peter Lijnse and Elka Schrijver,
fills this gap. This book provides readers with comprehensive insights to develop and enhance BRM capabilities across all organizational levels. It is a crucial tool for anyone looking to deepen their understanding of BRM and its potential impact on personal and organizational success.
Hands-on experience
Structured around practical frameworks and real-world applications, the book details a step-by-step approach to integrate BRM into the fabric of an organization. It doesn’t just present theories but anchors them in the day-to-day realities of business, making it a vital resource for leaders at all levels. Each chapter concludes with actionable case studies, allowing readers to see how to apply the principles in a variety of scenarios.
Moreover, an accompanying workshop is available to complement the theoretical knowledge and strategic frameworks presented in the book. This workshop offers a hands-on experience where participants can practice the concepts discussed in the book. It’s an opportunity for professionals to engage directly with the material in a collaborative setting, enhancing their learning and applying it in real time to their organizational challenges.
A Beacon of Clarity
Leading with Business Relationship Management doesn’t just tell you why BRM is important—it shows you how to make it work. It’s a guide that acknowledges the complexities of modern organizations and provides a clear path forward. For those feeling lost in the maze of relationship management, this book and its accompanying workshop offer a beacon of clarity and a practical way to harness the power of BRM for transformative business results.
As organizations continue to navigate the complexities of the modern business landscape, having a robust BRM capability is more crucial than ever. This book promises to be an indispensable resource, empowering professionals to understand their role within BRM and drive significant value and impact through effective relationship management. Whether you are just starting your BRM journey or looking to refine and advance your existing capabilities, Leading with Business Relationship Management provides the guidance, insights, and tools necessary to succeed.
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Leading with BRM – Workshop
Leadership Education, Training, Courses, Coaching and Consulting
Lead the Pack Consulting specializes in business relationship management (BRM) leadership development. Our years of experience in Leadership Management Education, Training, Courses, Coaching and Consulting help us support business relationship management teams and provide them with the leadership skills needed to overcome their challenges. We have provided leadership coaching to business relationship managers, leaders, and teams in a variety of organizations and industries. Since 2013, we have been a registered provider of business relationship management certification workshops and coaching.
Our coaches, Elka Schrijver and Peter Lijnse, have both won the prestigious Arnie Award from the Business Relationship Management (BRM) Institute for their work to embody, enhance, and promote business relationship management knowledge throughout the global BRM community. They have been actively involved in the BRM Institute since it was founded in 2013 and have been contributing authors for several components of the BRM Body of Knowledge and certification courses. They are currently writing a series of practical, user-friendly books about mastering business relationship management leadership skills.