Becoming a Strategic Business Relationship Manager (BRM)
We often get the question from Business Relationship Managers (BRMs) on how to become more strategic. In 2017 I wrote an article on this topic for the Business Relationship Management Institute about how to move from being a tactical focused BRM to a strategic focused...
BRM in Amsterdam
Exciting news for Europe and specifically the Netherlands: September 28 - 30, 2020 there will be a BRMConnect conference in Amsterdam. There are a lot of BRMs in the area and to be able to have an event like BRMConnect will help to raise the knowledge around Business...
Strategic Partnering Approach Workshop
Future of Business Relationship Management
BRM Week Business Relationship Management (BRM) Week is held every year in the second week of February. In association with the BRM Institute we organized two networking events. One in Edmonton and one in Calgary. During these events Peter Lijnse presented on the...
BRM Cafe with Zespri
In this episode Peter talks to Michael Pugh, Mark Graham and Roger Linney from Zespri - a BRM team from New Zealand. We discuss how the conference has made BRM come to life for them, cultural differences between North America and New Zealand, impactful presenters,...
BRM Cafe with Adam Shopshire and Lee Reiff
In this episode Peter talks to Adam Shopshire and Lee Reiff. This episode was recorded at the BRM Connect conference in San Diego in October 2018. In this episode we talk about the impact of the keynote presentation from Jim Brusnahan, BRM metrics, relationships with...
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